How to connect with your customers

Content marketing connects you to your customers. It builds trust by taking marketing — a traditionally one-way thing — and turning it into real communication. Instead of pushing your message to your potential customers, content marketing invites the customer to develop a genuine relationship with your brand.

But according to the Content Marketing Institute, only 30% of organizations are effective at content marketing.

That means a huge number of companies just aren’t getting it.

So what is content marketing?

con·tent mar·ket·ing
noun
  1. a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Content marketing is the link that connects your business and marketing goals. But to get results, you need to think strategically: what does your customer want and how can you deliver it?

Difficult? Yes. But you don’t have to do it alone.

Let’s work together to create a strategy that uses effective content marketing to reach your business goals. A marketing strategy that provides real value with content that mirrors the language your customers use. Content that builds trust over time and eventually persuades the reader to take action.

Because action = sales.

We’ll start by reviewing what you’re currently doing — what works and what doesn’t — and we’ll figure out the steps your customers take before they buy. I’ll use this information to develop a content marketing plan that identifies what’s needed for each step, such as a series of social media posts, new web content, a newsletter or direct mail. Then I’ll create unique content that engages your reader and gets them interested in your business and what you have to offer.

Let’s turn your marketing into creativity that sells.

The internet is noisy and you need to stand out. Better content means higher search engine results, more social interactions and positive brand awareness. In simplest terms, content marketing builds your business.
— Leanne Beattie, Creativity That Sells

Ready for results? Contact me to get started.