People have better things to do than read another piece of marketing content. Right?
Not so fast.
The right content — content that shows you understand your client’s pain and have a solution for it — is always needed. Whether it’s a blog post, a targeted email, a video on social media or good old snail mail, you need to reach out to your clients regularly and build a connection with them.
Content marketing builds trust through real communication. Instead of pushing your message to potential customers, content marketing invites people to develop a genuine relationship with your brand.
However, the Content Marketing Institute reports that only 30% of organizations are effective at content marketing.
That means a huge number of companies just aren’t getting it.
- a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Content marketing connects you to your customers. But to get results, you need to be consistent. You can’t hit send once and expect results — good marketing needs a strategy. A purpose. A message so enticing the customer can’t help but come to you waving their credit card.
Difficult? Yes. But you don’t have to do it alone.
Let’s work together to create a strategy that uses effective content marketing to reach your business goals. A marketing strategy that provides real value with content that mirrors the language your customers use. Content that builds trust over time and motivates the reader to take action.
Because action = sales.
In other words, let’s turn your marketing into creativity that sells.
The internet is noisy and you need to stand out. Better content means higher search engine results, more social interactions and positive brand awareness. In simplest terms, content marketing builds your business.
— Leanne Beattie, Creativity That Sells
Ready for results? Contact me to get started.